You and I both know that fundraising is a full-time job, whether you’re paid for it or not. Even if you’re not actively phoning donors, negotiating with event suppliers, or writing a sponsorship letter, your brain is always on the job and you are constantly talking to people about your cause. It would be nice, […]
Hiring a Professional Fundraiser
Hiring a professional fundraiser can be an effective way to help grow your organisation, but just like any role, you need to make sure you have the right person for the job. Would you employ a Finance Administrator who didn’t know the difference between a debtor and a creditor, or seek legal advice from a […]
Telephone Fundraising Campaigns
It’s no secret that telemarketers are the people we all love to hate. It doesn’t seem to matter whether they’re selling a product, conducting a survey or trying to generate donations for a worthy cause, most people instantly go on the defence when they realise it’s a telemarketer on the line. For some it’s the […]
Bequests – Last Wishes
There are two topics in the world that most people feel a little uncomfortable talking about: Death and Money. It’s no surprise then that ‘Bequest Giving’ can be a difficult conversation for non-profits to instigate, but it doesn’t have to be that way. If you’ve ever considered bequests as a way of raising funds for […]
Payroll Giving
In January 2010, New Zealand followed in the footsteps of Canada, Australia, the United States and the United Kingdom, and introduced pre-tax payroll giving. That means that kiwis can now make regular donations to charity before the money even hits their bank account, and their 33% tax rebate is applied immediately. Payroll giving works as […]
‘Text to Donate’ Campaigns
On February 22nd when John Key launched the Christchurch Earthquake Appeal, my 12 and 14 year old daughters both text CHCH to 933 from their mobile phones. They both made the decision unaided by me and within minutes of the text appeal being announced, the donation had been made. In a heartbeat, the Christchurch Earthquake […]
