by Megan Thorn | Jun 29, 2016 | All blog posts, Marketing and Communication, Traditional Media
Last updated June 29, 2016 With the rise (and rise!) of online social media many organisations are questioning if traditional media such as newspapers, radio, television and magazines still have a place in a non-profit marketing plan. And to be fair, when you have a...
by Megan Thorn | Jun 22, 2016 | All blog posts, Marketing and Communication
Last updated June 22, 2016 Being interviewed by the media is a great opportunity to market your non-profit cause, but it pays to be prepared. Here are our top tips for successfully managing a media interview. 1. Know exactly what you want to achieve from the...
by Megan Thorn | Jun 14, 2016 | All blog posts, Marketing and Communication
Last updated June 14, 2016 What you choose to include on your non-profit website will depend on what you are ultimately trying to achieve. However, if you’re like most organisations and want to use your website to inform, inspire and ultimately generate support, there...
by Megan Thorn | Jun 14, 2016 | All blog posts, Marketing and Communication
Last updated June 14, 2016 It’s no secret that a great website is an essential marketing and communication tool for all non-profit organisations, but it seems that getting a great website is harder than it looks. We constantly hear horror stories from people who have...
by Megan Thorn | Jun 1, 2016 | All blog posts, Events, Fundraising, Marketing and Communication, Social Media, Traditional Media
Last updated June 1, 2016 The term ‘Publicity Stunt’ has been used for decades as people, businesses and non-profit organisations create activities to entice media attention. The really successful stunts have a direct link from the activity to the message that needs...
by Megan Thorn | May 12, 2016 | All blog posts, Donations, Fundraising, Marketing and Communication
Last updated May 12, 2016 We all talk about how important it is to thank our donors and supporters, but many small organisations lack any real systems to make sure it is done well. Saying Thank You takes more than a generalised letter and a Christmas card at the end...
