by admin | Oct 9, 2018 | All blog posts, Exult, Marketing and Communication, Social Media, Traditional Media
Last updated June 25, 2019 With around 50,700 new posts flooding onto Instagram every minute, how can yours be seen? The algorithm of Instagram (and Facebook) is a funny thing, and learning to work with it will be the make or break of your account’s success. Instagram...
by Megan Thorn | Feb 17, 2017 | All blog posts, Marketing and Communication, Traditional Media
Last updated February 17, 2017 Having your cause highlighted in the media is an effective way to raise the profile of your organisation, but while most non-profits are well practiced at writing press releases about their special events, many organisations struggle to...
by Megan Thorn | Jun 29, 2016 | All blog posts, Marketing and Communication, Traditional Media
Last updated June 29, 2016 With the rise (and rise!) of online social media many organisations are questioning if traditional media such as newspapers, radio, television and magazines still have a place in a non-profit marketing plan. And to be fair, when you have a...
by Megan Thorn | Jun 1, 2016 | All blog posts, Events, Fundraising, Marketing and Communication, Social Media, Traditional Media
Last updated June 1, 2016 The term ‘Publicity Stunt’ has been used for decades as people, businesses and non-profit organisations create activities to entice media attention. The really successful stunts have a direct link from the activity to the message that needs...
by Megan Thorn | Nov 30, 2014 | All blog posts, Marketing and Communication, Traditional Media
Last updated November 30, 2014 While Online Social Media is recognised as one of the most effective channels to promote your cause, traditional media such as newspapers, radio and television still definitely have their place. If you want to make the most of these...
by Megan Thorn | Sep 9, 2014 | All blog posts, Marketing and Communication, Traditional Media
Last updated October 12, 2018 Writing a press release is one of the easiest ways to get free publicity, but how do you make sure your press release gets published? 1. Make it newsworthy There are 97,000 non-profit organisations in New Zealand, and they’re all a...
