by Megan Thorn | Nov 30, 2014 | All blog posts, Marketing and Communication, Traditional Media
Last updated November 30, 2014 While Online Social Media is recognised as one of the most effective channels to promote your cause, traditional media such as newspapers, radio and television still definitely have their place. If you want to make the most of these...
by Megan Thorn | Oct 24, 2014 | All blog posts, Marketing and Communication, Social Media
Last updated October 24, 2014 More and more non-profits are recognising that Facebook is a legitimate marketing and communication tool, but many are still unsure about how to use it well. And to be fair, if you don’t use Facebook in your personal...
by Megan Thorn | Oct 9, 2014 | All blog posts, Fundraising, Marketing and Communication
Last updated October 9, 2014 There’s an old fundraising saying that suggests three simple steps to the fundraising process. First you have to get someone to open their heart. Second, you have to get them to open their mind. And then lastly you can ask them to open...
by Megan Thorn | Sep 9, 2014 | All blog posts, Marketing and Communication, Traditional Media
Last updated October 12, 2018 Writing a press release is one of the easiest ways to get free publicity, but how do you make sure your press release gets published? 1. Make it newsworthy There are 97,000 non-profit organisations in New Zealand, and they’re all a...
by Megan Thorn | Sep 9, 2014 | All blog posts, Marketing and Communication
Last updated October 12, 2018 Without a doubt, the most effective way to market your organisation is by talking with people face-to-face. Whether it’s an interview with a single company director or a presentation to a crowd of 300, having the opportunity to...
by Megan Thorn | Aug 20, 2014 | All blog posts, Marketing and Communication
Last updated October 12, 2018 It’s no secret that some causes or organisations are easier to market than others. They are the organisations that are full of warm-fuzzies and evoke feelings of sadness and hopefulness all at the same time. They are the organisations...
