by Megan Thorn | Feb 17, 2017 | All blog posts, Marketing and Communication, Traditional Media
Last updated February 17, 2017 Having your cause highlighted in the media is an effective way to raise the profile of your organisation, but while most non-profits are well practiced at writing press releases about their special events, many organisations struggle to...
by Megan Thorn | Jun 29, 2016 | All blog posts, Marketing and Communication, Traditional Media
Last updated June 29, 2016 With the rise (and rise!) of online social media many organisations are questioning if traditional media such as newspapers, radio, television and magazines still have a place in a non-profit marketing plan. And to be fair, when you have a...
by Megan Thorn | Jun 1, 2016 | All blog posts, Events, Fundraising, Marketing and Communication, Social Media, Traditional Media
Last updated June 1, 2016 The term ‘Publicity Stunt’ has been used for decades as people, businesses and non-profit organisations create activities to entice media attention. The really successful stunts have a direct link from the activity to the message that needs...
by Megan Thorn | Apr 12, 2016 | All blog posts, Marketing and Communication
Last updated April 12, 2016 There are literally hundreds of ways you can market your non-profit message to your community. Many require a considerable budget and at least some degree of time and effort, but many are easy and inexpensive to implement. The key is making...
by Megan Thorn | Feb 29, 2016 | All blog posts, Non-Profit Management
Last updated February 29, 2016 I have yet to find an organisation (or business for that matter) that gets everything right, all of the time. And when you’re working with limited resources, sometimes it’s hard to know what things are essential to work on, and what...
