by Megan Thorn | Jun 14, 2016 | All blog posts, Governance, Non-Profit Management
Last updated June 14, 2016 As a Board, one of your responsibilities is to ensure your non-profit organisation has a capable, well managed Chief Executive Officer (CEO). Hopefully you’ve got that box ticked, but what would happen if your current CEO or Manager chose to...
by Megan Thorn | Jun 14, 2016 | All blog posts, Marketing and Communication
Last updated June 14, 2016 What you choose to include on your non-profit website will depend on what you are ultimately trying to achieve. However, if you’re like most organisations and want to use your website to inform, inspire and ultimately generate support, there...
by Megan Thorn | Jun 14, 2016 | All blog posts, Marketing and Communication
Last updated June 14, 2016 It’s no secret that a great website is an essential marketing and communication tool for all non-profit organisations, but it seems that getting a great website is harder than it looks. We constantly hear horror stories from people who have...
by Megan Thorn | Jun 1, 2016 | All blog posts, Events, Fundraising, Marketing and Communication, Social Media, Traditional Media
Last updated June 1, 2016 The term ‘Publicity Stunt’ has been used for decades as people, businesses and non-profit organisations create activities to entice media attention. The really successful stunts have a direct link from the activity to the message that needs...
by Megan Thorn | May 25, 2016 | All blog posts, Donations, Fundraising, Sponsorship
Last updated May 25, 2016 Fundraising can often feel like an overwhelming, never-ending task, especially for small organisations with limited resources to invest in the fundraising process. Thankfully, successful fundraising does not rely on just one thing, but rather...
by Megan Thorn | May 12, 2016 | All blog posts, Donations, Fundraising, Marketing and Communication
Last updated May 12, 2016 We all talk about how important it is to thank our donors and supporters, but many small organisations lack any real systems to make sure it is done well. Saying Thank You takes more than a generalised letter and a Christmas card at the end...
by Megan Thorn | Apr 13, 2016 | All blog posts, Donations, Fundraising
Last updated April 13, 2016 I can’t think of a single organisation that would say no to a $20,000 gift of untagged funds, yet so few organisations have a plan for attracting those kinds of donations. Is it any wonder that the gifts don’t come? If you want to create a...
by Megan Thorn | Apr 12, 2016 | All blog posts, Marketing and Communication
Last updated April 12, 2016 There are literally hundreds of ways you can market your non-profit message to your community. Many require a considerable budget and at least some degree of time and effort, but many are easy and inexpensive to implement. The key is making...
by Megan Thorn | Apr 11, 2016 | All blog posts, Fundraising, Marketing and Communication, Non-Profit Management, Volunteering
Last updated April 11, 2016 Over the last few years it has become obvious that small organisations need to work more collaboratively if they want to survive in the changing marketplace. There is constant chatter about collaboration rather than competition, and even...
by Megan Thorn | Apr 7, 2016 | All blog posts, Donations, Fundraising
Last updated April 7, 2016 You and I both know that fundraising is a full-time job, whether you’re paid for it or not. Even if you’re not actively phoning donors, negotiating with event suppliers, or writing a sponsorship letter, your brain is always on the job and...
