A brief guide to planning your fundraising concert.
- Build Your Team
Hosting a fundraising concert is no small feat. You will need to gather a team of committed, knowledgeable, enthusiastic people. Assign roles to various people and/or committees to help fit the jigsaw pieces together.
- Outline Your Goals
What is the purpose of your concert? Are you fundraising for a specific project? How much do you want to raise? Why? Make sure your goals are SMART: smart, measurable, achievable, realistic, timely.
- Set a Budget
Set a budget in accordance with your goals. You don’t want to spend more than you raise. Within this, you will need to consider ticket prices, other forms of revenue (such as merch, donations on the day) and all relevant expenses.
- Select a Date & Venue
Make sure you take the time to choose the perfect date. You will need to consider what else is on around the same time. Does anything clash? You may also be restricted by what dates the venue(s) have available. Have 2-3 dates in mind before you approach venues.
- Create a Programme
Outline how you want your event to run, from start to finish. Consider how many acts you want. Will you have someone from your organisation speak? How long do you want your event to run for? Will you schedule breaks? Have a look at other event programmes to gather some ideas.
- Book Entertainment
Think about what type of entertainment you want. Will it just be singers/bands? How about dance acts? Hint: approach more entertainment than you will need. Not everyone you want will be available and/or interested.
- Promote, Promote, Promote
Put a considerable amount of energy into promoting your event. Don’t rely on one channel. Consider social media, traditional media, flyer drop, billboards – depending on your budget and capacity.
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