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Last updated May 10, 2019

Feedback. While many of you wince at the thought, feedback is a key factor for growth and without it you and your organisation may be treading in stagnant water. However, I am here to remind you of the importance of feedback and why it is necessary to seek it.

Firstly, feedback helps your staff and volunteers do their job better. Plain and simple. At the end of the day you don’t know, what you don’t know. Receiving feedback about how you are doing is an excellent way to shed light on this. It will help you to improve your service or validate your current trajectory. Either way, it will stimulate growth both individually and as an organisation.

Secondly, your clients feel included. There is nothing worse than a silent client. Good or bad, they want to add their two cents worth. Let them. Listen to them. Acknowledge them. You don’t have to do everything they say but recognising that their input is valuable will go a long in way in maintaining positive client relations.

Now in order to utilise feedback, you have to gather it. The more the better too. The best way to do this is to create a feedback form, asking specific questions about aspects of your service. For ideas about the best questions to ask, have a read through this blog post https://blog.hubspot.com/service/customer-satisfaction-survey-examples

When it comes to creating your form, there are plenty of tools you can use to reach people far and wide, all at once. The best part is you don’t have to be tech savvy to use them!

Some of my favourites include:

SurveyMonkey www.surveymonkey.com
There is a free version or a range of pro plans. Personally, I think the pro plans are worth the money if you are serious about gathering feedback as it provides you with more options. However, the free version is a great starting point for putting together a feedback form.

Google Forms www.google.com/forms/about/
If you don’t have the budget to pay for SurveyMonkey, Google Forms is a great little tool to use and it is 100% free. Awesome right. While not as comprehensive as SurveyMonkey, it has all you need to create a basic feedback form.

Typeform www.typeform.com
Typeform is another great choice, offering both free and pro plans. Walking you through step by step you can create a survey from scratch or use a template provided!

The importance of feedback is short and sweet, just like this blog post. If you have specific questions you want to ask, feel free to flick Exult a Facebook message or email me at courtney@exult.co.nz

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