Last updated April 12, 2017
A Patron is defined as ‘a person who gives financial or other support to a person, organisation or cause’ and is generally considered to be a well-known or illustrious individual who is happy to put their name to yours. So what are the benefits of having one?
A well-known individual can bring much needed media attention, social media exposure and help put you on the map. By inviting them to turn up at fundraising events or gala dinners, you are likely to increase your numbers and grab people’s attention. The hope is that the positive attributes of your patron will inspire those interested in supporting your group.
This is where it is important to choose a Patron that sits well with your story and your ‘why’. If you are looking at a celebrity or person in the media spotlight, and they are not fully on board with your ‘why’, an association could do more harm than good. If you are working in the field of youth mental health for example, and your Patron is an expert in the field, a scientist, author or someone who has experienced the same issues, then their involvement will help lend integrity to your campaign.
A Patron should bring with them a wealth of inter-personal knowledge, and by that I mean connections and sway. Someone who is well-respected in the community and works with many different sectors, is likely to have a wide ranging network and sphere of influence. That is only going to help you when it comes to recruiting members and volunteers, and building relationships with donors and possible bequests.
So if it’s not something you have considered, maybe think about what a Patron could do for you.
Rosie is the General Manager at Exult and works behind the scenes planning, organising and making everything run smoothly. She is passionate about working in the community sector.
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